The Problem We're Solving
Women are still taught to feel ashamed about their periods. To suffer in silence. To accept that pain is "just part of being a woman."
But it's worse than that.
If you're experiencing your first period, you're navigating a world where you have access to the internet but no real support. Where parents might not know how to talk about this. Where you're left to figure it out alone.
If you're in a relationship, your partner might not understand what you're going through—might not even know how to talk about it. My own partner Sergei struggled with this at first. It wasn't a topic he was brought up discussing.
If you're a woman managing period pain, you're drowning in conflicting advice. Wellness influencers selling you expensive trends. Medical professionals dismissing your symptoms. No one bridging the gap between evidence and experience.
This is what we're here to change.
What All of It Actually Is
All of It is a premium period care subscription designed around three core beliefs:
1. Better periods start with better information
We spent 15 years exploring functional medicine, testing products, reading research, and learning what actually works. We're sharing everything we've learned—with transparency about what works and what doesn't.
2. Premium quality isn't a luxury—it's a standard
We're the Apple of period care. Clean design. Evidence-based curation. Products selected based on psychology and human behavior, not just aesthetics. No compromises.
3. Periods shouldn't be faced alone
We create connections—between women and their bodies, between partners, between parents and daughters. Every box includes education for the whole support system.
How It Works
For First Periods:
A preparedness kit that's there for the exact moment you need it. Support, education, and everything to guide you through what's usually a scary time.
For Partners:
A gift that shows you care. A box that educates both of you, so partners can actually be there in meaningful ways.
For You:
Monthly curation of products, technology, supplements, and tools—everything from health to food—touching every aspect of the journey to better periods.
Why You Should Trust Us
Because we've done this before.
I built Sol Cups from my sickbed into a global brand with offices across multiple countries. I designed products based on psychology and human behavior. I created packaging "to release endorphins and oxytocin when opening"—inspired by Apple.
I learned the hard way what works and what doesn't. How to scale with integrity. How to build community. How to combine premium design with genuine education.
And I learned, through 15 years of living with endometriosis, what actually helps period pain. Not from reading blogs—from testing everything on myself because I had no other choice.
What Makes Us Different
We're curious, not certain
We're on this journey with you. Testing everything, exploring what works, sharing what we learn. No dogma. No perfection. Just evidence-based curiosity.
We're premium without apology
Quality matters. Design matters. Beautiful things deserve to be part of your period experience.
We tell the truth
No euphemisms. No pretending periods are fun. No wellness theater. Just honest information about what actually helps.
We bring partners into the conversation
The name "All of It" came from Sergei wanting to show "all of the love and all of the care." This isn't just for women—it's for everyone supporting them.
This Is Just the Beginning
We're first to market in this space. There's never been a more health-obsessed generation, and research is finally focusing on women's health through the lens of menstruation.
We're building more than a subscription box. We're building:
-
Educational content that cuts through the noise
-
A community exploring what actually works
-
Partnerships with brands that meet our standards
-
A platform for transparent testing and honest reviews
If you're tired of:
-
Being dismissed by doctors
-
Conflicting wellness advice
-
Cheap products in patronizing packaging
-
Suffering through periods alone
Welcome. We're here.
Evidence-based. Beautifully delivered.
This is All of It.
—-
